* Inclusive language: This is a broad term that refers to language that makes the audience feel included and connected to the speaker. Using "us" and "we" is a common way to achieve this.
* Building rapport: "Us" and "we" can create a sense of shared understanding and common ground between the speaker and the audience, building a connection and rapport.
* Creating a sense of unity: By using "us" and "we", the speaker can create a sense of unity and shared purpose among the audience members.
It's important to note: While using "us" and "we" can be effective, it's crucial to be mindful of the context and the potential for exclusion. It's not always appropriate, and overuse can become repetitive and feel forced.