Simple:
* The scent of cinnamon was familiar and comforting.
* The old woman had a familiar face, but I couldn't place where I'd seen her before.
Descriptive:
* The familiar rhythm of the ocean waves lulled her to sleep.
* The landscape looked familiar, though I knew I'd never been there before.
With a person:
* My best friend's voice sounded familiar, even though it was distorted by the phone line.
* He felt a strange sense of familiarity with the woman he'd just met.
Figurative:
* The story was so familiar, it felt like I'd heard it before.
* The situation was becoming increasingly familiar, and I knew what to do.
Negative Connotation:
* The routine was familiar and boring.
* His familiar arrogance made me want to avoid him.
Remember to adjust the sentence structure and wording to fit the specific context you're writing about.