General:
* Image: This refers to the outward appearance or impression that someone projects.
* Facade: This emphasizes the artificial or superficial nature of the persona.
* Mask: This emphasizes the concealing aspect of the persona.
* Role: This emphasizes the function or purpose of the persona.
* Character: This emphasizes the distinct personality traits associated with the persona.
More specific:
* Public image: This emphasizes the persona someone presents to the public.
* Social role: This emphasizes the persona someone adopts in a specific social setting.
* Archetype: This refers to a persona that represents a universal or recurring pattern of human behavior.
In psychology:
* Ego: This refers to the part of the personality that interacts with the external world and is responsible for creating and maintaining the persona.
* Self-concept: This refers to the individual's perception of themselves, which can be influenced by the persona they present.
The best word to use will depend on the specific context and the nuance you want to convey.