Similar in meaning but less formal:
* Reprimand: Like a teacher giving a student a talking-to.
* Scold: Like a parent scolding a child for misbehavior.
* Rebuke: Like a boss criticizing an employee's work.
* Admonish: Like a wise friend offering gentle advice.
More forceful and critical:
* Berate: Like a furious coach yelling at a team.
* Rebuke: Like a judge condemning a criminal.
* Upbraid: Like a religious figure preaching against sin.
More gentle and playful:
* Teasing: Like a friend playfully making fun of someone.
* Ribbing: Like a group of friends playfully mocking each other.
* Ragging: Like a fraternity brother jokingly harassing another.
The best analogy for "chide" will depend on the specific context in which you are using it.