* They lack specificity: These words are too broad and common to effectively target specific search queries. For example, "on," "and," "it" don't tell search engines anything meaningful about the content of your page.
* They are often stop words: Search engines have lists of common words (like "the," "a," "of") that they ignore when indexing websites. This is because these words add little to the meaning of a search query. Prepositions, conjunctions, and pronouns often fall into this category.
* They don't reflect the intent of the user: Users searching for information will use more descriptive words and phrases. Focusing on these specific terms will help your content appear in relevant search results.
Instead of these words, focus on:
* Keywords: These are the specific terms that people use to search for information.
* Long-tail keywords: These are longer, more specific phrases that users might use to find niche information.
* Descriptive language: Use words that accurately reflect the topic of your page and the content you are providing.
Example:
Instead of: "Tips on writing good content"
Use: "Content writing tips for beginners"
This example shows how using specific keywords and a longer phrase can be more effective than relying on prepositions and conjunctions.
Remember: The goal of keyword optimization is to make your content easily discoverable by users who are actively searching for the information you provide. Using specific and relevant keywords is key to achieving this goal.