Here's what it means:
* A call to action (CTA) is a phrase, sentence, or statement that encourages an audience to take a specific action. This action can be anything from visiting a website to making a purchase to signing a petition.
Example:
* Rhetoric: "Let us fight for our freedom!" (This calls on people to actively fight for their rights.)
* Marketing: "Click here to learn more about our products!" (This encourages people to visit a website for more information.)
Grammatically, a call to action is often written in the imperative mood, which gives a direct command. However, it can also be expressed in other ways, such as using a question or a statement that implies action.
Let me know if you'd like examples of different types of calls to action!