Here's how it happened:
* High-quality and aspirational: Gucci products are known for their high quality, craftsmanship, and luxurious design. This association with high status and wealth made the brand desirable.
* Association with wealth and success: Owning Gucci items became a status symbol, representing success and affluence.
* Cultural infiltration: The brand's popularity and association with luxury spread beyond the fashion world, making its name synonymous with the good life.
* Slang evolution: The word "Gucci" started being used as slang to describe anything considered excellent, stylish, or high-quality, especially in the hip-hop and streetwear culture.
The use of "Gucci" as slang reflects the brand's influence on popular culture and its association with a luxurious lifestyle.