Here are some common examples of weasel words:
Words that downplay or qualify:
* "Up to": "This product can save you up to 50%!" (It might only save you 10%.)
* "May": "This product may improve your health." (It doesn't guarantee improvement.)
* "Some": "Some people have reported amazing results with this product." (Most might not have seen results.)
* "Virtually": "This product is virtually indestructible." (It can still break.)
* "Technically": "Technically, we didn't break the law." (But it was unethical.)
* "Could": "This product could change your life." (It's possible, but unlikely.)
Phrases that make vague claims:
* "Helps": "This product helps to relieve stress." (It doesn't necessarily eliminate stress.)
* "Promotes": "This drink promotes hydration." (It doesn't guarantee sufficient hydration.)
* "Supports": "This supplement supports immune function." (It doesn't mean it strengthens the immune system.)
* "Can be": "This can be the best decision you ever make." (It might not be.)
* "It is believed": "It is believed that this product is safe." (Without any evidence.)
Words that mislead:
* "Free": "Get a free gift with your purchase!" (It might have hidden costs.)
* "Exclusive": "This offer is exclusive to our customers!" (It might be available elsewhere.)
* "Limited time offer": "This offer is only available for a limited time!" (It could be extended indefinitely.)
Other examples:
* "Proven": "This product is proven to work." (What evidence supports this claim?)
* "Clinically tested": "This product has been clinically tested." (What were the results?)
* "Best": "This is the best product on the market." (What criteria were used to determine this?)
It's important to be aware of these weasel words and to carefully consider the claims made when you see them. Don't be fooled by their seemingly persuasive language – always look for concrete evidence and specific details to support the claims.