General Nouns:
* Persuasion: This is the most direct and common noun for the act of persuading.
* Convincement: This emphasizes the act of making someone believe something.
* Influence: This refers to the power or effect of persuasion.
More Specific Nouns:
* Coercion: This implies persuasion through force or threat.
* Inducement: This refers to persuasion through the offer of something desirable.
* Argument: This emphasizes the use of reason or logic to persuade.
* Appeal: This refers to an attempt to persuade someone emotionally.
Other Options:
* Suasion: This is a more formal and archaic word for persuasion.
* Entreaty: This refers to a sincere and earnest plea for persuasion.
The best noun to use will depend on the context of your sentence.