General synonyms:
* Feign: This is a more formal synonym, often used when someone is trying to deceive.
* Make believe: This is a more informal synonym, often used when children are playing.
* Act: This emphasizes the performance aspect of pretending.
* Simulate: This implies a more deliberate attempt to create a realistic imitation.
* Assume: This suggests taking on a role or persona.
* Disguise: This implies hiding one's true nature or identity.
Other options:
* Fake: This implies something is not genuine.
* Sham: This suggests something is a deceptive imitation.
* Deceive: This implies misleading someone intentionally.
* Masquerade: This suggests hiding one's true self behind a false appearance.
The best synonym for "pretend" will depend on the specific context in which you are using the word.