If you're looking for a word or phrase that describes the colon, you could use:
* "The colon" - This is the simplest and most direct way to refer to the punctuation mark.
* "Colon punctuation" - This emphasizes that it's a punctuation mark.
* "The symbol ':'" - This emphasizes its visual appearance.
Alternatively, you could use a word that describes its function:
* "Introduction" - If the colon is used to introduce a list or explanation.
* "Separation" - If the colon is used to separate two parts of a sentence.
The best choice will depend on the specific context.