Here are some examples:
* The dog wagged its tail. (The tail belongs to the dog)
* The car lost its tire. (The tire belonged to the car)
* The company announced its new product. (The product is associated with the company)
Key Points:
* No apostrophe: "Its" does not have an apostrophe.
* Possessive: "Its" indicates possession or ownership.
* Singular: "Its" refers to a singular noun.
Note: "It's" is a contraction of "it is" or "it has" and is not a possessive pronoun.