General Influence:
* Influence: This is a very general term that can be used in many situations.
* Power: This implies a more forceful and direct influence.
* Authority: This suggests a more legitimate and recognized form of influence.
* Weight: This emphasizes the significance of the influence.
* Pull: This is a more informal term that suggests a personal connection or ability to get things done.
* Reach: This refers to the scope or extent of the influence.
Social Media Influence:
* Reach: This is the most common synonym used in social media contexts.
* Engagement: This refers to the level of interaction with a person or brand on social media.
* Following: This refers to the number of people who follow a person or brand on social media.
Other:
* Reputation: This refers to the general opinion of a person or organization.
* Prestige: This suggests high standing or respect.
The best synonym to use will depend on the specific context in which you are using the word "clout."