Simple:
* The politician's charisma drew in huge crowds at his rallies.
* Her charisma made her a natural leader.
* He had a charisma that was infectious.
More complex:
* Despite his lack of experience, the young entrepreneur's charisma and vision convinced investors to fund his startup.
* The CEO's charisma was a key ingredient in the company's success, inspiring employees and building strong relationships with clients.
* While her technical skills were impressive, it was her charisma that truly set her apart as a candidate.
Figurative:
* The city of Paris has a certain charisma that attracts visitors from all over the world.
* The old, weathered barn had a charisma all its own, telling silent stories of years gone by.
The meaning of "charisma" is often dependent on context, but it generally refers to a personal quality that makes someone appealing and captivating.