Positive:
* "Her shameless enthusiasm for karaoke was infectious and brought laughter to everyone in the room."
* "The company's shameless dedication to customer satisfaction made it a clear leader in the industry."
Negative:
* "He had the shameless audacity to ask for a raise after missing half of his deadlines."
* "Their shameless exploitation of the workers was exposed by the investigative journalist."
* "The politician's shameless lies were finally revealed, leading to a public outcry."
Neutral:
* "She was a shameless flirt, always attracting attention with her charming personality."
* "The artist's shameless self-promotion, using social media, earned her a large following."
Note: "Shameless" is often used to describe behavior that is considered morally questionable or lacking in self-awareness. It can be used in both positive and negative ways, depending on the context.