General:
* Enticement: This is the most common and direct noun form, meaning the act of enticing.
* Allurement: This emphasizes the attractiveness or charm used to entice.
* Temptation: This implies a strong desire to do something that may be wrong or unwise.
Specific:
* Bait: This refers to something used to attract or lure someone.
* Lure: This implies a strong attraction or charm, often used to trick or deceive.
The best choice depends on the specific context and the nuance you want to convey.