What is a synonym for publicity?

Here are some synonyms for publicity, depending on the context:

General:

* Attention

* Exposure

* Promotion

* Coverage

* Notoriety

* Fame

* Reputation

* Awareness

* Dissemination

* Publicity

* Media attention

* Public relations

More specific:

* Press coverage (for news articles)

* Marketing (for advertising and promotion)

* Buzz (for positive, informal talk about a product or service)

* Scandal (for negative publicity)

* Endorsement (for positive support from an influential person)

The best synonym depends on the specific situation and what you want to emphasize.