What is a synonym for the word purpose?

Here are some synonyms for the word "purpose," depending on the context:

General:

* Aim

* Goal

* Objective

* Intent

* Reason

* End

* Point

* Meaning

* Function

More specific:

* Mission (for a larger goal or organization)

* Rationale (for a logical explanation)

* Motivation (for a driving force)

* Design (for a planned intent)

The best synonym will depend on the specific context in which you are using the word "purpose."