Emphasis:
* Specifically
* Especially
* Most importantly
* Above all
* Primarily
* Chiefly
Specificity:
* For example
* Such as
* To be precise
* More precisely
Focus:
* In this instance
* In this case
* With regard to
* Regarding
* Concerning
Informal:
* Especially
* Really
* Most of all
Example:
* Formal: "The project was successful, in particular the marketing campaign."
* Informal: "The project was successful, especially the marketing campaign."
The best alternative will depend on the specific meaning you want to convey.