Here's why:
* Rhetoric is the art of effective communication, particularly in speaking and writing. It focuses on using language to persuade, inform, and inspire audiences.
* Argumentation is a key component of rhetoric, involving the logical presentation of reasons and evidence to support a claim.
* Persuasion is the goal of rhetoric, aiming to convince an audience to agree with a particular viewpoint or take a specific action.
So, rhetoric encompasses both the art of constructing compelling arguments and the techniques for effectively persuading others.