Here's why:
* "It is" is used to introduce a statement of fact or a description. It doesn't make sense to use it in response to a statement that is incomplete or doesn't provide enough information.
* "For instance" is used to introduce an example or illustration. It's perfect for responding to an incomplete statement by providing more context or asking for clarification.
For example:
Person 1: Just ate a...
Person 2: For instance, what did you eat?
This response encourages Person 1 to complete their thought and provide more information.