Content:
* Accuracy: The headline must be factually correct and avoid exaggeration or sensationalism. Stick to the most important details.
* Clarity: Use simple, direct language that's easy to understand. Avoid jargon or technical terms.
* Objectivity: Present the information in a neutral and impartial tone. Avoid using loaded words or subjective language.
* Specificity: Provide concrete details whenever possible. Instead of "Local Man Wins Lottery," try "Local Man Wins $10 Million Lottery."
* Attribution: Clearly state the source of the information. If the information is from a specific study or report, mention it.
Structure:
* Concise: Headlines should be brief and to the point. Aim for 10-12 words maximum.
* Active Voice: Use active voice whenever possible. It makes the headline stronger and more direct. (e.g., "Company Releases New Product" instead of "New Product Released by Company")
* Strong Verbs: Choose powerful verbs that capture the essence of the story.
* Question Format (Used Sparingly): A well-crafted question can draw the reader in, but overuse can seem clickbaity.
Other Factors:
* Reputation of the Source: A headline from a respected and trustworthy news organization carries more weight than one from an unknown or biased source.
* Context: The headline should fit within the overall context of the article and not contradict the information provided.
* Visual Design: A clean and uncluttered layout contributes to credibility. Avoid overly flashy fonts or excessive punctuation.
Examples:
* Credible: "Scientists Discover New Planet in Habitable Zone"
* Less Credible: "Amazing! Alien Planet Found!"
Remember, credibility is about building trust. By adhering to these principles, you can create headlines that are both informative and believable.