Here's why:
* Denotation refers to the literal, objective meaning of a word, the one you'd find in a dictionary. It's the core, neutral meaning without any associated emotions or connotations.
* Connotation, on the other hand, refers to the emotional and subjective associations we have with a word. These associations can be positive, negative, or neutral, and they can vary depending on the individual and their experiences.
For example, the denotation of the word "home" is a dwelling or residence. However, the connotation of "home" can be warm, safe, and welcoming, depending on a person's experiences.