Here's why:
* Connotation refers to the implied or suggested meaning of a word or phrase, beyond its literal definition. It's the emotional, cultural, or social associations attached to a word.
* Denotation is the literal, dictionary definition of a word. It's the objective meaning that everyone agrees on.
Example:
* Connotation of "home": warmth, comfort, safety
* Denotation of "home": a place of residence
So, while connotation deals with implied meaning, denotation deals with the literal meaning.