General:
* Creativity: This is a common word for the act of bringing new ideas into existence, which is often associated with imagination.
* Fantasy: This word emphasizes the imaginative and unreal aspects of imagination.
* Vision: This word focuses on the ability to see possibilities and create mental images.
More specific:
* Daydream: This refers to a specific type of imaginative thought that often occurs while daydreaming.
* Idea: This is a very broad term, but it can be used to describe the products of imagination.
* Concept: This emphasizes the abstract and theoretical aspects of imagination.
Ultimately, the best word to use depends on the specific situation and what you want to emphasize.