Here's why:
* Specificity: General statements about your passion or goals are not convincing. Specific examples showcase your skills and experiences in a tangible way.
* Impact: Examples should highlight the impact you've made, the challenges you overcame, and the lessons you learned.
* Connection: Linking your examples to the requirements of the program or opportunity you're applying for demonstrates your genuine interest and suitability.
Example: Instead of saying "I'm a hard worker," you could say "In my internship at [company name], I managed to increase sales by 15% by implementing a new marketing strategy."
Remember, your personal statement is your chance to tell your unique story. Use specific examples to bring your story to life and demonstrate your qualifications.