1. Tides: The most common association is with the ocean's tides, where the water level rises (flow) and falls (ebb) in a regular pattern.
2. Other cyclical events: It can also be used to describe other cyclical patterns like:
* Emotions: Your mood can ebb and flow throughout the day.
* Business: Sales can ebb and flow depending on the season.
* Life in general: Life is often described as an ebb and flow of good times and bad times.
3. Movement: The phrase can also be used to describe a movement that alternates between forward and backward motion.
The essence of the phrase is the constant change and repetition of a cycle. It's a way of describing something that moves rhythmically, without staying static for long.