Here's what makes a good catchphrase:
* Short and easy to remember: Catchphrases are meant to be quickly absorbed and easily recalled.
* Unique and distinctive: They should stand out from the crowd and be easily associated with their source.
* Relevant to the context: The catchphrase should be relevant to the speaker or brand and their message.
* Often repeated: Catchphrases gain power through repetition and become ingrained in the public consciousness.
Here are some examples of catchphrases:
* Person: "I'll be back" - Arnold Schwarzenegger
* Character: "That's what she said" - Michael Scott (The Office)
* Brand: "Just do it" - Nike
* Movie: "My precious" - Gollum (Lord of the Rings)
Catchphrases are a powerful tool for marketing, branding, and even everyday communication. They can help create instant recognition, convey a message effectively, and even become part of popular culture.