Here's a breakdown of the key characteristics:
* Free Distribution: The material is given away without any cost to the recipient.
* Target Audience: It is designed to reach a specific group of people, such as customers, potential customers, or members of a particular community.
* Purpose: The primary objective of free-issue material is typically to:
* Promote a product or service.
* Build brand awareness.
* Educate the audience about a topic.
* Generate leads or sales.
Examples of Free-Issue Material:
* Newspapers and magazines: Many publications are distributed free of charge in specific locations or to subscribers.
* Promotional brochures and flyers: These are often used to advertise products or services at events, trade shows, or in public areas.
* Catalogs and product guides: These are provided free to customers who request them.
* Email newsletters and e-books: Digital content that is delivered electronically without any cost.
* Samples and free trials: Products or services that are offered for a limited time or quantity free of charge.
Importance of Free-Issue Material:
* Reach a wider audience: Free distribution can help to reach a larger number of people compared to paid advertising.
* Build brand awareness: Consistent distribution can create brand recognition and familiarity.
* Generate leads: Free-issue material can be used to collect contact information and nurture potential customers.
* Provide valuable information: Free-issue material can educate and inform the audience about a product, service, or industry.
It's important to note that while free-issue material is often effective, it's crucial to ensure the content is high-quality, relevant to the target audience, and strategically distributed to maximize its impact.