General:
* Persuasion: This is the most straightforward option, referring to the act of convincing someone.
* Influence: This highlights the power to sway someone's opinion or actions.
* Suasion: This is a more formal term for persuasion.
Specific:
* Argument: This refers to a logical and reasoned presentation aimed at persuasion.
* Appeal: This suggests a call to emotions or desires to persuade.
* Coercion: This implies a more forceful form of persuasion, often involving pressure or threats.
The best choice will depend on the specific context and what you want to emphasize.