Objective:
* To provide affordable and delicious grilled chicken meals to the Filipino public. This is evident in their focus on value-for-money offerings and their popular "unlimited rice" option.
Goals:
* Expand their reach and market share in the Philippines. They have a wide network of stores across the country and continue to open new locations.
* Maintain consistent quality and flavor in their food. Their commitment to using fresh ingredients and their signature marinade are key to their success.
* Offer a positive and enjoyable dining experience. Their restaurants are designed to be welcoming and their service is generally efficient and friendly.
* Become a household name and a beloved brand in the Filipino market. They have successfully established themselves as a popular choice for families and individuals looking for a casual dining experience.
* Support local communities and economic development. They employ a significant number of Filipinos and contribute to the local economy through their operations.
Beyond these general goals, Mang Inasal likely has specific objectives related to:
* Innovation and menu development: Introducing new dishes and flavors to cater to evolving customer preferences.
* Operational efficiency: Streamlining processes to improve speed of service and reduce costs.
* Customer loyalty: Implementing loyalty programs and engaging with customers through social media.
* Sustainability: Adopting environmentally friendly practices in their operations.
While these are inferred goals, Mang Inasal's continued success and expansion demonstrate their strong commitment to achieving them.