Here are some ways to think about "ploy":
* A trick or scheme: "The salesperson used a clever ploy to get me to buy the extended warranty."
* A deceptive tactic: "The politician's speech was full of ploys designed to win votes."
* A cunning move: "The chess player's unexpected move was a clever ploy that caught his opponent off guard."
Examples:
* "The spy used a ploy to gain access to the secret documents." (The spy used a deceptive tactic to achieve their goal)
* "The children devised a ploy to sneak out of the house." (The children created a clever plan to achieve their goal)
* "The company's new marketing ploy was to offer free samples." (The company used a strategic maneuver to attract customers)