General Antonyms:
* Unconventional
* Unconventional
* Bohemian
* Free-spirited
* Carefree
* Unpretentious
* Spontaneous
* Relaxed
* Informal
* Easygoing
* Untidy
* Disheveled
* Sloppy
* Unpolished
* Unrefined
More Specific Antonyms:
* Slob: (referring to someone who is messy and unkempt)
* Flamboyant: (referring to someone who is showy and dramatic)
* Eccentric: (referring to someone who is unconventional and quirky)
The best antonym for "prim" will depend on the specific context of its use.