1. Competence: Having the necessary knowledge, skills, and experience to be reliable.
2. Integrity: Acting with honesty, fairness, and ethical behavior.
3. Reliability: Being consistent and predictable in actions and words.
4. Trustworthiness: Being dependable and worthy of confidence.
5. Objectivity: Being impartial and unbiased in judgment and decision-making.
6. Transparency: Being open and clear in communication and actions.
7. Reputation: Having a positive track record that builds confidence in others.
In essence, credibility is the foundation of trust. It is essential for individuals, organizations, and institutions to establish and maintain credibility to be effective and successful.