Here's why:
* Natural: Conversational speech is characterized by a relaxed and informal tone, which makes it sound more natural and less scripted.
* Engaging: Conversational speech often incorporates pauses, intonation shifts, and other elements that add interest and make the speaker seem more relatable and authentic.
Instead of saying "the more conversational you make a speech sound the more...," you could say:
* "When you make your speech sound more conversational, it becomes more natural and engaging."
* "Conversational speech is more natural and engaging because it feels less scripted and more authentic."