* To inform: Share knowledge, educate, or explain a topic.
* To persuade: Convince the audience to agree with a viewpoint, take action, or change their thinking.
* To entertain: Engage the audience with humor, stories, or captivating presentation.
* To inspire: Motivate the audience to feel emotions, act on their values, or pursue a goal.
* To build relationships: Connect with the audience, create trust, or foster a sense of community.
No matter the specific goal, communication is the driving force. It's the act of transmitting ideas, feelings, and information from the speaker/writer to the listener/reader.
Therefore, while the specific purpose might vary, the overriding purpose of any speech or written work is to achieve effective communication.