It's the same short vowel sound as in words like "cot", "hot", and "lot".
The spelling "ow" can sometimes represent a long vowel sound (like in "flow" or "snow"), but in "bowl" it represents a short vowel sound.
It's the same short vowel sound as in words like "cot", "hot", and "lot".
The spelling "ow" can sometimes represent a long vowel sound (like in "flow" or "snow"), but in "bowl" it represents a short vowel sound.