* Cellphones aren't a homogeneous substance: Unlike flour or water, cellphones are individual, complex objects.
* Context matters: The best word depends on what you're describing.
Here are some possibilities:
* Technology: "There's a lot of technology in this room." (Generalizing about the devices)
* Electronics: "The store had a huge selection of electronics." (Focus on the technical aspect)
* Devices: "They confiscated all the devices at the exam." (Broad term for any kind of electronic gadget)
* Communication: "The lack of communication was frustrating." (Referring to the function of cellphones)
Note: Using a plural noun like "cellphones" is usually the most straightforward way to refer to multiple cellphones.