* Greek Origin: The name "Nike" comes from the Greek goddess of victory, Νίκη (pronounced "nee-kay"). The "E" in Nike is simply a transliteration of the Greek spelling.
* Brand Identity: Nike wanted a strong, memorable name. The "E" could have been included for aesthetic or brand image reasons, even if it wasn't pronounced.
* Marketing Strategy: The silent "E" might have been a deliberate choice to create a unique and distinctive sound, setting the brand apart from other sports companies.
Ultimately, the reason for the silent "E" in Nike remains somewhat unclear. However, it's definitely a curious detail that contributes to the company's iconic brand identity.