More formal:
* Fluid
* Liquor
* Solution
* Solvent (if it dissolves something)
More informal:
* Drink (if it's something you can drink)
* Beverage (if it's a drink)
* Juice (if it's a fruit-based drink)
* Goo (for a thick, sticky liquid)
More specific:
* Water
* Oil
* Blood
* Ink
Ultimately, the best word to use depends on what you're trying to communicate.