It gained international attention in 2012 due to the viral song "Why This Kolaveri Di" by Indian singer Dhanush. The song was originally meant to be a humorous take on a frustrated lover, but the catchy tune and Dhanush's unique style of singing turned it into a global phenomenon.
While "kolaveri" itself doesn't have a direct English equivalent, its meaning is often interpreted as "frustration," "excitement," or "craze" in the context of the song.