Here are some options, depending on the context:
* Seriousness: If you're looking for the opposite of the humor in a pun, you could use words like seriousness, sobriety, earnestness, or gravity.
* Literalness: If you want to emphasize the opposite of wordplay, you could use literal, straightforward, or direct.
* Clarity: Puns often play on ambiguity, so the opposite might be clarity, explicitness, or transparency.
* Intention: If the pun is unintentional, the opposite might be intentional, deliberate, or planned.
Ultimately, the best antonym depends on the specific context in which you're using the word "pun."