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A use of in a speech allows speaker to invoke concepts that the audience is already familiar with.thing?

The concept you're looking for is called analogy.

An analogy is a comparison between two things that are different but share some common features. By drawing an analogy, a speaker can use a familiar concept to explain or illustrate a less familiar one.

Here's how analogies work in speeches:

* Familiarity: The speaker uses something the audience already understands (like a familiar object, experience, or story) as a starting point.

* Connection: The speaker then draws a parallel between that familiar concept and the new concept they are trying to convey.

* Understanding: This connection helps the audience grasp the new concept by relating it to something they already know.

Example:

* Concept: The importance of teamwork in achieving goals.

* Analogy: "Imagine a team of rowers in a boat. Each rower has their own job, and if they don't work together in a coordinated way, the boat won't move forward. The same is true for our team here. We each have our own strengths and talents, and we need to work together effectively to reach our shared goals."

By using this analogy, the speaker makes the abstract concept of teamwork more concrete and understandable for the audience.

Let me know if you'd like more examples of analogies used in speeches!

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