What word means to like one thing more than another?

There are several words that can describe liking one thing more than another, depending on the context and nuance you want to convey. Here are a few options:

General preference:

* Prefer: This is the most straightforward and common word for liking something more.

* Favor: Similar to prefer, but often implies a stronger inclination.

* Lean towards: Suggests a slight preference, not necessarily a strong one.

Stronger preference:

* Favour: (British spelling) Similar to favor, but implies a stronger preference.

* Relish: To enjoy something greatly and prefer it over other things.

* Cherish: To hold something dear and prefer it above all else.

Specific contexts:

* Prioritize: To place one thing above another in importance.

* Select: To choose one thing over another.

* Opt for: To choose one option over another.

The best word to use will depend on the specific situation and the degree of preference you want to express.