* Punctuation-based facial expressions
* Punctuation emoticons (although "emoticon" typically refers to text-based representations)
* Punctuation-based character depictions
* Textual facial expressions
You can also use more descriptive terms depending on the context:
* A playful use of punctuation to convey emotion
* A creative way to represent facial expressions in writing
* A simple form of visual communication using punctuation
Ultimately, the best way to describe this depends on the specific context and how you want to emphasize the technique.