1. Fashion: This is the most common meaning, referring to the revolutionary fashion style that emerged in Paris in 1947. Christian Dior introduced it, marked by full skirts, nipped waists, and a feminine silhouette. It was a dramatic departure from the wartime utilitarian styles and symbolized a return to glamour and femininity.
2. Politics: "New Look" also refers to a U.S. foreign policy strategy during the Cold War. It was characterized by a reliance on nuclear weapons as the primary deterrent against Soviet aggression. This strategy was introduced by President Dwight D. Eisenhower in 1953 and emphasized a strong military presence and deterrence through the threat of massive retaliation.
3. Business: In a business context, "New Look" can refer to a rebranding or marketing strategy. It involves introducing a fresh image or identity to a company, product, or service. This could involve a change in logo, packaging, or marketing messages to appeal to a new target audience.
4. Other:
* "The New Look" is also the name of a British clothing retailer founded in 1969.
* In the film industry, "New Look" can refer to the style of filmmaking that emerged in the late 1940s, characterized by technological advancements, color film, and a focus on spectacle.
To understand the specific meaning of "New Look," you need to consider the context in which it is used.