Here are some options depending on the context:
For a romantic partner:
* Mahal - This is the most common and direct translation of "love" and is used for romantic partners. It is a very strong and affectionate term.
* Sweetie - This word is a direct translation of "sweetie" and is often used for a romantic partner.
* Akin - This word means "mine" and can be used to express ownership and affection for a romantic partner.
For a close friend or family member:
* Babe - You can actually use the English word "babe" in Tagalog, but it's more informal and playful.
* Baby - You can also use "baby" in Tagalog, but it's also more informal.
Other options:
* Ganda (for a woman) or Gwapo (for a man) - This means "beautiful" or "handsome" and can be used as a compliment to someone you find attractive.
* Ang cute mo - This means "You're cute" and can be used for someone you find attractive or adorable.
Important note:
* It's crucial to consider the context and your relationship with the person when using any of these terms.
* Using terms of endearment can be considered disrespectful or inappropriate in some situations, so be mindful of the cultural norms.
If you're unsure how to address someone, it's always best to err on the side of caution and use a more formal address.