Here are some options, depending on the context:
Direct translations:
* Larawan sa sarili (literally "picture of oneself")
* Selfie (the English word is often used)
More colloquial terms:
* Selfie (common, especially among younger generations)
* Sariling litrato (literally "own picture")
* Selfie ng sarili (literally "selfie of oneself")
Ultimately, the best choice depends on the specific situation and who you're talking to.