Here's why:
* Connotation refers to the implied or associated meanings of a word or phrase, beyond its literal definition. These meanings can be emotional, cultural, or subjective.
* Denotation refers to the literal or dictionary definition of a word.
Example:
* Word: "Home"
* Denotation: A place of residence.
* Connotation: Warmth, comfort, family, security, etc.
So, when a word or phrase has an additional suggestive meaning, it's carrying a connotation beyond its basic meaning.