As a verb:
* Preferir: This is the most common translation and means "to prefer".
* Gustar más: This means "to like more" and can be used when comparing two options.
As a noun:
* Preferencia: This means "preference" and refers to a liking or favoritism for something.
Here are some examples:
* Yo prefiero el café. (I prefer coffee.)
* Me gusta más el té que el café. (I like tea more than coffee.)
* ¿Cuál es tu preferencia? (What is your preference?)
The best translation will depend on the specific context and what you are trying to say.